Full-stack product builder · Birmingham, UKSelected work / 2026

Product design and engineering

I build useful digital products.

I'm Hassan, a product-minded full-stack engineer in Birmingham. I take ideas from early product thinking through to working software.

Current cellbot landing page showing its AI repair assistantcellbot operations dashboard showing repair priorities and shop metricscellbot Customer AI setup flow for choosing its brand voicecellbot Customer AI channel connections for web and messaging

About

Thoughtful products, built from end to end.

I work across product, design and engineering. That means understanding the problem, keeping the experience clear and building the underlying system carefully. I do my best work on practical products that need all three.

See the work

Selected work

A few things I've built.

Two recent projects, with a short look at the problem and the work behind each one.

Current cellbot landing page showing its AI repair assistant
01

Product design · Full-stack engineering

cellbot

Software for repair shops, from first enquiry to completed job.

I designed and built cellbot to help repair businesses handle quotes, bookings, customer messages, payments and repair jobs in one place.

Current SofaFlow storefront landing page
02

Product design · Full-stack engineering

SofaFlow

A clearer way to shop for furniture online.

I built SofaFlow as a concept for furniture retailers who want to give customers more useful guidance before they visit a showroom or place an order.

How I work

How I approach a project.

  1. 01Understand

    Start with the user, the workflow and what genuinely needs to improve.

  2. 02Build

    Turn the useful core into a reliable product, one clear step at a time.

  3. 03Refine

    Test it in context and improve the details that make it easier to use.