02 / Case study
SofaFlow
A clearer way to shop for furniture online.
I built SofaFlow as a concept for furniture retailers who want to give customers more useful guidance before they visit a showroom or place an order.
Visit sofaflow.co.uk- Year
- 2026
- Role
- Product design · Full-stack engineering
- Current framework
- Next.js 16.2.2
The problem
The problem I focused on.
Buying a sofa online involves practical questions about size, fit, comfort and how it will look in a room. Standard product pages often leave customers to work those things out alone.
What I built
I created a storefront that combines straightforward product browsing with guided recommendations, conversational help and visual tools designed to make those decisions easier.
Main areas
The main parts of the work.
- 01Sofie text and live-voice shopping assistant
- 02Three-dimensional and in-room product viewing
- 03Guided product discovery and comparison
- 04Responsive commerce and lead-capture journeys
- 05Content-led search and buying guidance
- 06Dedicated retailer sales experience
Current stack
Next.js 16.2.2React 19.2.4Convex 1.33Tailwind CSS 4.2AI SDK 6Three.js 0.182model-viewer 4.2